Our Story

It all started in 2014.

Back then, weekends meant dancing till sunrise in Chicago, and summers meant hitting every festival we could reach. House music was exploding. You could feel it in the air—this undeniable wave of sound that made people move, connect, and let go.

But what really struck me was hearing it everywhere—restaurants, clubs, hotels, stores—even internationally. It was global. It was unifying.

But no one really knew where it all came from.

That’s what got to me.

House music was born here, in Chicago.

It was the city’s gift to the world—and yet, the roots were so often overlooked. I wanted to change that. I wanted to create something iconic that honored the origin, the energy, and the people. Something that gave this sound the recognition it deserved.

So in January 2014, we created the first “We Love House Music” design—our own remix of the Chicago flag, layered with the city skyline and a message that said it all. It wasn’t just for show. It was a symbol of unity. A tribute to the heartbeat of the city and the culture that raised us.

Then, in April of that same year, everything shifted.

We lost Frankie Knuckles, the Godfather of House Music. It was devastating, but what I’ll never forget is how the community came together. At his memorial in Millennium Park, we brought something to share with everyone. One logo. One message. Just love.

And that’s when EVOL Chicago was born.

From there, we built slow and steady—one design at a time, one drop at a time. What started with friends and family grew into something bigger than I ever imagined. We teamed up with artists like Erika Lizette, JDubz, Mike Swanson, and others to create pieces that didn’t just look good, but told stories. Personal stories. Powerful stories.

EVOL isn’t just LOVE spelled backward.

It’s about how love transforms.
How it moves through sound, art, energy—and how it connects people who might never have crossed paths otherwise.

Now, ten years later, I look back at everything we’ve built together—the late nights, the long drives, the festivals, the fits, the family—and I feel nothing but gratitude.

EVOL is still here.
Still growing.
Still evolving.

This campaign is more than just a celebration of the past.
It’s a love letter to the community that’s carried us.
It’s a promise to keep moving with intention, passion, and unapologetic expression.

It’s the EVOLution of Love—and it’s just getting started.

— Misha P.